Hine Cognac
Secteur
Alcohol and spirits
Role
Direction Artistique
Graphisme
Digital
Motion Design
Client
Hine Cognac
At Hine and nowhere else.
For over 260 years, Hine Cognac has shaped a distinctive territory, blending French craftsmanship with a British spirit. “At Hine and nowhere else” reveal this uniqueness of the official cognac of Queen Elizabeth II. The new visual language draws inspiration from both the work of photographer Rodney Smith and the typographic treatment engraved on centuries-old oak casks. The whole is distilled into pop forms and colors, awakening the curiosity of a new generation of cognac enthusiasts.
Credits
Direction Artistique & Graphisme : Stereographic
Agence : Digital Luxury Group
Creative Direction : Frederic Bonn
Copywriting : Mara Misculescu
Photography : Frederic Guelaff / Nuage Soleil
